What to review this month.
One market-level price decision worth checking.
For comparable Tokyo bento and teishoku set meals, prices in this band are the easiest place to check first this month.
This band spans from the Hotto Motto convenience takeaway floor
through to the Ootoya restaurant delivery tier — where established
Japanese teishoku chains operate on delivery platforms.
One category. One action. Based on the Tokyo Bento / Teishoku reference signal for April 2026.
Tokyo's bento and teishoku delivery market spans a structurally wide range this month. Hotto Motto (ほっともっと) — Japan's largest takeaway bento chain with thousands of outlets — prices its iconic Nori Bento at ¥480 via its official takeaway menu, establishing the absolute market floor. At the restaurant delivery tier, Ootoya (大戸屋) prices its Lunch Bento at ¥1,300 on Uber Eats, and Yayoiken (やよい軒) prices its Karaage & Croquette set at ¥1,430. Both Ootoya and Yayoiken are well-established Japanese teishoku chains known for quality home-cooked style meals. If your core bento or teishoku set is priced at or below ¥1,300 on delivery platforms, you are at the lower end of where established Japanese restaurant chains are operating this month. A move to ¥1,370 positions you mid-way between the two teishoku chain benchmarks.
These are the four fields MenuGauge AI surfaces in every full analysis.
Single public reference range spanning Tokyo's restaurant delivery bento and teishoku tier — from Ootoya (¥1,300, Lunch Bento, Uber Eats) through Yayoiken (¥1,430, Karaage & Croquette, Uber Eats). Hotto Motto at ¥480 is the convenience takeaway floor. Reference only.
The midpoint of the competitor range (¥1,300–¥1,430), rounded to a ¥10 increment. Sits between the Ootoya and Yayoiken chain benchmarks — the active mid-market in Tokyo's teishoku delivery segment. Public page suggestion only—your actual sheet may differ.
Illustrative estimate using the low end of the competitor range (¥1,300) and the suggested price (¥1,370). A ¥70 increase per set across 100 servings. At a Tokyo teishoku restaurant doing 80 sets at lunch, this directional estimate represents approximately ¥5,600 additional daily margin. Ingredient cost held constant.
Tokyo teishoku and bento restaurant operators priced at or below ¥1,300 on delivery platforms are sitting at the lower end of where Ootoya and Yayoiken — two established Japanese restaurant chains — currently operate. For operators carrying similar quality ingredients and full Tokyo labour costs, ¥1,370 is the most defensible mid-market step.
Price Pulse shows the public market signal. MenuGauge AI shows which items in your own menu need attention.
Template is free. Install starts on the Free plan.
Price Pulse is a public reference signal, not a personalised menu analysis.
Source type: public_menu_pricing. Based on the official MenuGauge AI JP-Tokyo BentoTeishoku template (v3.1) and reviewed against currently posted Tokyo delivery menus on Uber Eats Japan and the Hotto Motto official website. Not live market scraping.
City: Tokyo (JP-Tokyo)
Industry: Bento / Teishoku
Currency: JPY
Period: April 2026
The page shows a single reference range (¥1,300–¥1,430) anchored on the Tokyo restaurant delivery teishoku tier. Hotto Motto (ほっともっと, ¥480, Nori Bento) is sourced from the official Hotto Motto website (takeaway format, not a delivery platform) — it establishes the absolute market floor for the bento category but represents a different business model. Ootoya (大戸屋, ¥1,300, Uber Eats) and Yayoiken (やよい軒, ¥1,430, Uber Eats) are both major Japanese teishoku restaurant chains and anchor the competitor range on delivery pricing.
Suggested prices are set at or above current pricing only. MenuGauge AI applies ¥10 increment rounding for JPY teishoku pricing — ¥1,370 is the midpoint of the competitor range (¥1,300–¥1,430), rounded to the nearest ¥10. This targets the mid-market between the Ootoya and Yayoiken chain benchmarks. No downward adjustments are suggested.
This public page uses the low end of the competitor range: (¥1,370 − ¥1,300) × 100 = ¥7,000. A ¥70 increase per set across 100 servings. At a Tokyo teishoku restaurant serving 80 sets at lunch, this directional estimate represents approximately ¥5,600 additional daily margin. Treat it as directional, not a personalised forecast.
Price Pulse is updated monthly. This page reflects April 2026. The page is maintained by the Founder and may be recalibrated as better market inputs become available.
Ootoya and Yayoiken prices are from Uber Eats Japan (data from March 2026; page published April 2026). Hotto Motto is from the official takeaway menu website — included to establish the absolute market floor. The competitor range (¥1,300–¥1,430) is anchored on restaurant delivery format pricing from two established teishoku chains.